We all want to increase our AdSense revenue. One way to do this is to increase the clickthru rate – other factors remaining constant, a two-fold increase in CTR will result in doubling of the earnings.
Before we delve deeper into whether the Google AdSense CTR increases once you place the ads at the heatmap hot spots, its good to take a moment off and consider whether this technique is indeed legitimate. I think this is not black hat as it’s endorsed by Google itself. In fact, they provide a generalized web site heatmap. The AdSense support page mentions that advertisements placed near content rich sections or the web site navigation will perform well as the visitor’s attention is focused on these areas. However, Google always recommends putting the user first when deciding on ad placement. Google has also suggested that blending AdSense ads on certain designs and layout might increase the CTR.
If we taken the two strategies together – placing AdSense ads on heatmap hot spots and blending them into the design – shouldn’t this make your ad CTR go through the roof? This is what we shall find out.